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BT Sport and Snapchat in Champions League tie-up
BT Sport has agreed a new partnership with Snapchat that will bring coverage of the Champions League to the social media site’s 10 million daily users.Earlier, Snapchat produced moments taken from the semi-finals between AS Monaco and Juventus, and Atletico Madrid and Real Madrid using clips provided by BT. Under the banner Our Story finals day coverage will also feature Snaps submitted from fans in the stadium, those watching at home and fans in Madrid and Turin.“This partnership with will allow over 10m daily Snapchatters in the UK to experience what it feels like to be at the Champions League final.” said Ben Schwerin, VP Partnerships, Snap Inc. “We’re always thrilled to work with innovative partners like BT Sport to develop our sports coverage in the UK, in Europe and worldwide.”Jeremy Rosenberg, Head of Advertising Partnerships, BT Sport added “Social media has played a big part in BT Sport’s Champions League success, and we are delighted to explore this exciting new partnership with Snapchat, which will take football fans to the heart of sport. We believe these Stories complement our innovative live match coverage, and we hope to give new audiences a distinctive and engaging experience.”Official UEFA Champions League sponsor adidas will be running Snap Ads within Snapchat’s Our Story coverage of the final from Cardiff.Snapchat has previously partnered with some of Europe’s top football clubs including all UEFA Champions League semi-finalists Real Madrid, Juventus, Atletico Madrid and AS Monaco. ‘Dynamic Lenses’ allowed fans to paint their faces in team colours and head a ball in a game like experience
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